I'm Parv Pal Singh

Digital Strategy| Business Transformation | GTM | Intrapreneur |

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About

A little bit about my self...

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18+ years of diversified experience in India and the US with companies such as Abbott, IBM and GE. Deep expertise in global digital strategy and transformation. Extensive background in marketing strategy , strategic planning, P&L and budget management.Strong in setting up & scaling cross-functional, cross cultural teams, spanned across geographies. Adept in managing ambiguity, multiple stakeholders, conflicting priorities in a matrix, fast-paced environment

#Transformation , #Speed, # Agility , #Pivot

Profile

  • Fullname: Parv Pal Singh
  • Birth Date: September 19
  • Job: Digital Transformation and Strategy
  • Blog: www.digitalppt.com
  • Email: parv@parvpal.com

Skills

  • 90%
    Digital Strategy
  • 85%
    Business Transformation
  • 90%
    Planning & Leadership
  • 85%
    P&L
  • 75%
    Global Operations
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Resume

More of my credentials.

17 + years of diversified experience in the US and India with companies such as Abbott, IBM and GE. Proven ability in driving digital adoption and tansformations. Evangelize and act as an SME to accelerate digital maturity within the organziation. Deep expertise in global marketing strategy and operations with hands-on experience in formulating insights driven strategies to fuel marketplace presence, revenue growth and P&L management. Extensive background in setting up and scaling digital business from scratch. Strong People management skills and led cross-functional, cross cultural teams, spanned across geographies.

Work Experience

ABBOTT PHARMACEUTICALS

July 2019 - Present

Assoc. Director , Digital

Responsible for developing and implementing an enterprise-wide digital strategy.Lead the digital health solutions, create product road maps and drive market penetration, adoption, engagement and building sustainable business advantage. Lead key transformation initiatives to help improve engagement and health outcomes for our consumers. Work with internal stakeholders across business and cross functional teams to build a data driven organization and deliver powerful insights for better decision-making. Be the SME and driver of change to help improve digital quotient and digital adoption and acceleration in the organization.

GE HEALTHCARE

April 2016 - July 2019

Digital Marketing Leader

Formulating and implementing Digital Marketing Strategies,Communications & Processes across GEHC. Leading a team of digital marketing resources across all P&Ls to ensure consistent implementation of high-level digital initiatives at scale.Collaborating with GE Healthcare’s IT Leadership for various digital platforms. Liaising with the analytics team to demonstrate impact of major digital campaigns to stakeholders. Formulating & implementing new digital/social media strategies

SUTHERLAND GLOBAL SERVICES

March 2014 - April 2016

Sr. Director Marketing

Formulated the worldwide marketing strategy for the research vertical. Developed integrated digital marketing plan and yearly outreach programs for brand management, customer acquisition and retention.Managed marketing budget across offline and online marketing activities (ATL & BTL). Steered campaign management, media plan, SEO, SEM, social media, email marketing & analytics. Exhibited thought leadership; participated in the annual strategy meet for various vertical sin the organization.

IBM, India

January 2010 - Feburary 2014

Growth Path
Program Manager, Software Group (Feb’12 – Feb’14)
Digital Lead – Growth Market Unit (Mar’11–Feb’12)
WW Demand Program – SEM (Jan’10– Mar’11)

Program Manager, Software Group Marketing (Ready to Execute)- Led the campaign strategy and execution for Ready to Execute (RTE) campaign for 18 geos for system z product. Work with individual regions on deploying different digital marketing tactics like email c, social media, SEO, SEM. help to improve the overall pipeline and optimize budget spend to achieve leads target. Act as an SME and evangelist with the regions. Manage both the media and content agency for all regions.
Digital Lead- Growth Market Unit (GMU), Demand Generation: Led the digital strategy and execution for GMU. Prioritize digital initiatives and oversee the key tactics execution. Deliver the required levels of digital leads and wins to support GMU business unit revenue. Work closely with the country leads, demand generation leaders and brand leaders to improve digital capability, quality of digital tactics. Manage the digital agency and vendor relations and ensure the KPIs are met. Develop digital skills and community and drive enablement across the GMTs
World Wide Demand program – Search Engine Marketing: Drive the deployment of the global search engine marketing (SEM) and search engine optimization (SEO) initiative (Always ON). Work closely with global search leaders, country search leaders to help individual regions achieve their search goals. Co-ordinate with external vendors/ agency both at the global and country level for training, execution and implement best practices. Work with digital leads worldwide to gather insights &suggest actions based on analytics to optimize marketing budgets.

InfoGroup, USA

May 2002 - November 2008

Growth Path
Director, International Data Compilation (Dec’07– Nov’08)
Product Manager, Polk City Directories (Aug’05– Dec’07)
Product Manager, Sales Genie (Jan’04 – Aug’05)
Product Manager CD ROM Division (Mar’03 - Jan’04)
Project Analyst (May’02 – Mar’03)

Director, International Data Compilation (2007-2008): Remotely managed all operational aspects of data center located in India, including 100+ employees. Analyzed business processes, created strategic plans focused on cost control and efficiency improvement. Monitored all capital projects to maximize cash flow and return on asset. Developed production plans, optimal schedules, and quality control measures.
Product Manager, Polk City & InfoUSA City Directories (2005-2007): Directed product management/development for $20M product portfolio, including website, CDs, and books. Managed 15-member cross-functional team of marketing analysts, product analysts, system developers and QA staff. Created product vision, road map, product development plan and marketing campaign implementation. Collaborated with sales staff and customers in continuous process of improving product functionality and designing customer retention/loyalty programs.
Product Manager, Sales Genie.com (2004-2005): Led product design, analysis, development, and testing. Collaborated with internal/external stake-holders to develop/deliver product road map. Implemented various web analytics and business reporting tools to improve marketing effectiveness by increasing traffic and reducing customer acquisition cost. Trained/mentored staff.
Product Manager, CD-ROM Division (2003-2004): Managed planning, scheduling, and development of 40 different CD-ROM products with $20+M annual revenue. Coordinated with 20-member multi-functional team in design, analysis, development, testing, and QA.

Education

Masters Degree

Januray 2001 - June 2002

University of Nebraska , Lincoln

Masters in Computer Science

Masters Degree

August 1998 - JUly 2000

Nirma Institute of Management, Ahmedabad, India

MBA ( PGDM) in Marketing

Bachelor Degree

Augutst 1994 - June 1998

Dr. BabaSaheb Ambedkar University, Auragabad, India

Bachelors in Production Engineering.

Services

How can I help

In a constant endeavor to learn, collaborate and give back, here are a few areas where I can help.

Contact

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Where to find me

MUmbai , India

Email Me At

parv@parvpal.com

Call Me At

Phone: +91 805 00 88708